Tobacco industry marketing at point of purchase after the 1998 MSA billboard advertising ban.

نویسندگان

  • Melanie A Wakefield
  • Yvonne M Terry-McElrath
  • Frank J Chaloupka
  • Dianne C Barker
  • Sandy J Slater
  • Pamela I Clark
  • Gary A Giovino
چکیده

8. Cunningham S, Schuler-Adair E, Celestin M, Quintal L, Lovell BJ, Thomas SM. A content analysis of tobacco prevention and cessation print materials. Paper presented at: meeting of the American Association for Cancer Education and the European Association for Cancer Education; November 2–5, 2000; Washington, DC. Tobacco Industry Marketing at Point of Purchase After the 1998 MSA Billboard Advertising Ban

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OBJECTIVES To assess the effect of the Master Settlement Agreement (MSA) on the amount of cigarette advertisements visible from outside of over-the-counter tobacco retailers, for five specific premium brands and an "all other" category, for five types of establishments, and in three areas (windows/doors, building/other detached areas, and sidewalks); to assess the relation of total exterior ret...

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Cigarette advertising in magazines: the tobacco industry response to the Master Settlement Agreement and to public pressure.

OBJECTIVE The Master Settlement Agreement (MSA) of November 1998 prohibited participating tobacco companies from directly or indirectly targeting youth in marketing. Widely publicised information in May 2000 showed increased cigarette advertising in magazines with substantial youth readership and companies were pressed to change their practices. The responses of the tobacco industry to the MSA ...

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USA: price cuts and point of sale ads follow tax rise.

A number of recent events have drawn attention to the likelihood that pricing and promotional strategies at the point of sale will become even more important to tobacco companies as a way of marketing their products in the United States and may well be used as a strategy to undermine the eVects of state tobacco control programmes. In the wake of the master settlement agreement, tobacco companie...

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عنوان ژورنال:
  • American journal of public health

دوره 92 6  شماره 

صفحات  -

تاریخ انتشار 2002